Category: Uncategorized

Empathy: The Secret Sauce in Good Design

 What is empathy? Webster defines empathy as the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experiences of another. Some say walking a mile in someone else’s shoes. I’d say it’s the “secret sauce” of good design! Either way, it’s seeing the world through other people’s eyes. […]

Disney, Accessibility and Inclusion

In the world of business and design, accessibility is a hot topic. Which, for those without physical or mental impairments, may not seem all that important. As a father of two wonderful sons, one of whom deals with these impairments, let me tell you, It is. If you are a parent of a special needs […]

Influencing Behavior

Intro Usually, when I tell someone, “I’m a designer,” their first reaction is about the visual aspects of design. They reply, “I wish I could draw,” or you must be good at drawing?” However, I find the psychology behind the design is more impactful and exciting than its appearance. Don’t get me wrong; I’m a […]